Turning green with ingenuity

I was quite surprise a week ago to hear that IBM is at the front of the huge challenge to have a more “Green” business and is constantly investing in reducing its own carbon footprint and that of its clients.

I don’t know what most people thing about this, but my though on that is that this is a great news, not just because I work for IBM, but because if one of the biggest company in the world can be a leader in how to support climate change and be a major player on how to protect our environment, we should feel more safe and pretty happy to see a company like that put energy efficiency and ecological responsibility before profit at any cost.

IBM commitment in reducing the greenhouse gas [GHG] (a commitment to reduce its total global GHG emissions by 7% from 2005 to 2012) is a perfect example on making the right decision at a really high level to make our world better and sending a fantastic message to all climate change organizations around the globe.

IBM also is focused on reducing the climate impact of transport, both from its employees' commuting to and from work and from the transportation of its materials and products, the company’s policy of work at home is, from my point of view, a great opportunity to give parents the privilege to spend more time with theirs children and obviously avoided a huge quantity of CO2 emissions, and when you read on their website (http://www-05.ibm.com/uk/pov/gio/index.html) that “IBM not only believes in the importance of taking proactive steps to reduce its GHG emissions, it is leading the way” you can understand this without any doubt and be proud to be associate to them by any way.

Today we all know the importance of Climate Change, from Al Gore who received the Nobel Prize for Peace on his work to protect the planet through his organization (http://www.liveearth.org/who_we_are.php) to the 27th session of the intergovernmental panel on climate change [IPCC] which ended last Saturday, every world leaders or CEO company are on mission to find a different way to lead and make profit, every scientists look to a different approach on how to still go forward by being more “Green”.
Just thinking about it makes you realize the huge challenge ahead of us.


Responsibility are at every level, whether acting as consumer, officials, suppliers or big corporate, we all have a responsibility to seek or provide a better understanding of the issue and interest affecting the environment and their role and its health, and IBM seem to understand these points better than a lot of company out there, which can be a relief for most of us. Be a leader in that fight since 1971 we can trust IBM on taking the right direction and making the “Green” decision which could have tomorrow an positive impact on the life of our children.


1 comments:

November 23, 2007 at 8:16 AM Emily said...

Hi Patrice...I work for IBM too, in the Carbon Management Centre of Excellence in the UK. I really enjoy that what we are doing is making a difference: in this relatively new team, we are sharing all the climate protection experience IBM has built up over the last 40 years, with other companies that would like to achieve similar results. That should really help accelerate change.

You mention it's great IBM is refusing to put profit before climate protection - which is true, but the really great thing is that profitability and climate protection aren't at odds. IBM has saved a huge amount of money in reducing our carbon emissions. See IBM on climate protection. In fact AMR Research talked to IBM as a case study for this very topic.

 

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